Sweater Weather + Fast Fashion

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Photos by Lauren Guanti

Sweater weather… my favorite kind of weather, and the kind that we should be having in November. We haven’t really had that many truly chilly days yet, but I keep telling myself that surely they will come. They have to, right? Because I need more sweaters in my life. I couldn’t resist getting this one from Zara even though I’m pretty sure it was about 80 degrees out when I bought it. No regrets though, because if you see something you like at Zara—you gotta buy it.

Here’s the thing about Zara: they have an extremely high inventory turnover rate. In order to stay on trend and avoid overstock, they produce small batches of various designs very quickly. What that means is that once something is gone, it’s gone for good. This encourages impulse buying, which is one of the things that has made Zara so successful. For example, I got this sweater just a couple of weeks ago and it’s already off the shelves. I can’t even find it anywhere online now.

Zara is a prime example of what we call fast fashion. ‘Fast fashion’ is a term used in the fashion world to describe affordable and trendy clothing lines who take designs straight from the runway into their stores. Companies such as Forever 21, H&M, and Topshop all fall under this same umbrella. Zara is particularly notable because of it’s innovative process (I’ll spare y’all the details on that) and extremely short turnaround time. In as little as two weeks beginning with an idea in a designer’s head, that idea can be on the shelves. Crazy, right?! It’s no surprise that Zara is considered by many as the world’s largest fashion retailer.

Let’s talk about this sweater. I love the way it fits. I’m a big fan of oversized sweaters, but they can be hard to find. Anything too oversized can look more slouchy than chic. I also really like that this sweater has short sleeves because I live in Texas… No further explanation needed. It’s also really airy and loose, also good for the ever changing Texas weather. I can get that cozy fall/winter look without being uncomfortably warm.

To complete this sweater weather look, I added these wax coated jeans and riding boots. I’ve had both of these items for awhile now so you can’t get them anymore. But as always, I’ve found some look-alikes for you guys! And as I mentioned, this exact sweater is also gone. BUT I’ve linked up a very similar design from Zara down below. And remember, if you like it… Get it quick. There’s no time to waste with fast fashion!

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Sweater: Zara (color no longer available)
Jeans: 7 For All Mankind (no longer available)
Boots: Donald J. Pliner (color no longer available)
Handbag: Vintage
Ring: BCBG Maxazria (no longer available)

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